You do not have to be marketing professional to know that one of the best ways to attract, and keep customers returning to your store, is by offering a fantastic shopping experience.
Everything from the shop layout, the merchandise you sell, and the staff you employ will have an impact on a customer’s shopping experience, and once you have all that down to a fine art, the final stage is to let them leave on a positive note – with a luxury laminated paper carrier bag.
A bag that looks and feels as good as the contents inside, not only prolongs the “feel good” factor one has when purchasing something new, but it can also help relieve the shoppers remorse we all experience at one time or another, so they are a great investment for retailers.
Laminated paper carrier bags, such as those preferred by leading London Cosmetic Brand Rimmel and luxury clothing boutiques, look as expensive as the products inside, and as a result, consumers are quite happy to use them over and again, for things like taking their lunch to work, and shopping for last minute groceries.
Big brand retailers with huge marketing budgets realise how beneficial this kind of “free” advertising is, and when you compare it to Internet, TV, and print media advertising, the difference in cost is significant.
Laminated paper carrier bags are stronger, more resistant to wet conditions, and may last longer than a regular paper bag, and with the choice of both Gloss and Matt lamination, there is something to suit every taste.
Gloss lamination looks glamorous and modern, which is why many cosmetic firms and young fashion retailers opt for this type of shiny carrier bag.
Those looking for something classic and understated will appreciate the sleek effect created with Matt lamination. Suited to jewellers and high-end accessory stores, this type of bag looks and feels luxurious.
Whether you decide on Matt or Gloss laminated paper carrier bags, if you offer your customers ‘Bags of Luxury’ they will always come back for more!