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Today sees the start of the London International Wine Fair 2012, where wine growers, producers, and sommeliers from across the globe will make their way towards the capital city for a 3-day event of seminars, master classes, awards, and specialist tastings.

A strictly “trade only” event where an estimated 20,000 wines from 35 countries will swirled and quaffed by wine connoisseurs, restaurateurs, importers, and retailers of every nationality, it provides new producers from emerging countries with the perfect marketing platform to exhibit their wines and spirits.

The event, held at the London ExCel, not only provides winemakers with the opportunity to showcase their new world wines and vintage releases, but is also allows non-wine exhibitors to display their innovative ideas on packaging and label printing techniques.

One such company, Smurfit Kappa, will be promoting their Bag-in-Box and Pouch-UP® designs that are already proving very popular with wine retailers across the world. Combining an attractive packaging solution that allows for optimum brand impact, with a convenient and lightweight design, this type of packaging not only extends the shelf life of the contents after opening, but it also has a “weak carbon footprint” that is kinder on the environment.

Bag-in-Box wine Vernissage is another innovative wine packaging solution that has taken both wine-lovers and the international press by storm. Exhibiting their award winning, handbag-shaped wine packaging at the London Wine Fair this year, Vernissage are sure to get more than their share of attention from modern wine consumers.

Many aficionados will tell us that wine belongs in a glass bottle with a cork, but with original and fresh wine packaging ideas like these, it looks like it could be time to move away from tradition, and move instead to lighter, brighter paper boxes and plastic pouches, and add a contemporary twist to a classic beverage.

If you would like any more information about our Printed Carrier Bags or want to speak with one of our sales team please call 01234 675101 or fill in the contact form at the top of this page.