From Gucci and Gautier to Primark and Peacocks, retailers from every corner of the globe recognise the power of personalised printed carrier bags.
When it comes to designing your own range of personalised paper, plastic, or cotton carrier bags, there is much more to it than simply choosing the shape and material. Here we look at the different printing options used when manufacturing printed carrier bags, to help you decide which is right for your particular brand.
Screen Printing is the preferred printing method for ‘Bags for Life’ and ‘Eco-Bags’ made from Cotton and Jute. A technique that uses an ink-blocking stencil supported by a woven mesh, screen-printing is particularly well suited to flat smooth surfaces, and as the inks are heat cured, they do not fade or crack easily.
It is only possible to screen-print one colour at a time, so if your design requires a multitude of colours the process will take longer, and will inevitably cost more.
Flexographic printing is the technique used for plastic (polythene) carrier bags, Twist and Tape Handle paper bags, and counter bags. This type of printing uses a plastic or rubber flexographic plate with a raised image or text, attached to a roller. The inked plates are rotated to transfer the image directly on to the substrate.
Fast and effective, this type of printing is ideal for continuous patterns.
Lithographic printing is the most common printing process used on Personalised paper carrier bags with rope handles. The 3-stage technique involves rendering or etching the image on to a flat surface sheet, transferring the image onto a rubber roller, and then finally printing the image onto the substrate.
Ideal for those ordering large amounts of the same type of carrier bag, lithographic printing offers a smooth professional finish.
Personalised printed carrier bags are perfect for promoting your brand, and with the right printing techniques you can create something that looks as good as the contents inside!