We all know that luxurious, carefully designed packaging is a powerful tool to use when promoting our products and services, but a recent study by consumer group Which? proves just how important it really is.
Which? asked two groups to taste and score premium, standard and budget range chocolate chip cookies from three popular supermarket stores, Asda, Sainsbury’s and Tesco. One group were given their biscuits complete with their packaging, while the other group tasted them ‘blind’.
The results of the study revealed that the group that saw the packaging prior to tasting the contents rated the biscuits significantly higher overall than the group who did not, leading the panel to believe that our perceptions of flavour, and how food should taste, is heightened by slick, glossy wrapping, and tempting images.
So do we really eat with our eyes as well as our mouths? Well, the experiment certainly seems to indicate that there is a connection between the two, and one only has to look at the many UK supermarket chains that have recently re-branded their own ‘budget’ ranges, to see that plain, unattractive packaging cannot compete with luxury brands.
High quality packaging, be it mailing bags, carrier bags, gift bags, or even wine bags, can make a huge difference to the consumers overall shopping experience, and if we are successful in stimulating the senses of sight, touch and in the case of food items, taste, then promoting our products and services will be a whole lot easier.
If you think it’s time for a re-brand, one of the best places to start is with your packaging, so why not design a range of high quality printed carrier bags or mailing bags, and provide your consumers with the luxurious, tasty packaging they crave!